Become Your Future (WYRC)
The Whitehorse Youth Representative Committee helps young Australians (12–15) discover their purpose, gain skills, and build confidence for the future.
We partnered with Whitehorse City Council to reframe volunteering for teens at a time when rising living costs were pulling attention away from community involvement. Our campaign made volunteering feel fresh, relevant, and aspirational through a bold, minimalist design system anchored by the tagline “Become Your Future.”
From posters and billboards to video and merch, the campaign spoke directly to teens in their own visual language — blending vibrant colors, relatable career imagery, and urban-inspired typography. The result: a modern, empowering platform that inspires the next generation of volunteers while reassuring parents their kids are building valuable future-ready skills.