Sandnes Tattoo Convention
CLIENT
Sandnes Tattoo Convention
YEAR
2026
DELIVREBLES
Brand strategy
Brand identity
Digital design
Website
MY ROLE
Lead designer
ESTA is a Norwegian company with decades of experience in helicopter simulation and pilot certification. Following a strategic decision to expand rather than start from scratch, they are now moving into the drone industry, offering drone solutions for critical infrastructure including oil and gas and military operations, in partnership with ONDAS INC.
The challenge was to modernise an established identity for a new direction, while preserving the credibility and trust ESTA had built over years in aviation. The expansion also meant integrating a broader scope of partners and services without losing focus.
Their audience consists of decision-makers and procurement roles within large oil and gas companies and military organisations. People with deep industry knowledge who respond to technical credibility, precise language and a professional presence.
The result is a website that positions ESTA as a credible, future-ready player in the drone industry, built on the foundation of their aviation heritage and backed by the technical language their audience expects.
