wearAwear makes online fashion transparent by giving Gen Z shoppers real-time sustainability ratings, directly in their shopping experience.

We designed both a Chrome extension and a companion website that turn complex supply chain data into simple, automated brand scores. While the extension provides instant ratings during shopping, the website serves as a dedicated platform where users can explore and compare brand sustainability in depth. With a sleek, Apple-inspired UI, both tools empower conscious choices without disrupting the joy of fashion. By blending transparency with usability, the concept bridges EU/Norwegian transparency laws and digital-native habits, positioning sustainability as effortless and accessible.